Why Aldi, Walmart and more are redesigning their private-label packaging
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
3/15
5-Axis Cultural Radar
Major retailers like Target, Walmart and Aldi have recently announced redesigns of their private-label brands. The recent string of rebrands signals new investment in how these products are perceived.
