Who owns agentic workflows? Agencies struggle to govern new tools as marketing budgets surge
Culture Index
Score Breakdown
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
2/15
Depth
2/15
5-Axis Cultural Radar
Deciding how AI is used, vetting tools, shaping best practices and how staff are incentivized to use AI tools are still up for debate internally at agencies.
