‘White Lotus’ Generated $36.5 Million in Thailand Spending and 300% Tourism Surge, Trade Chief Says
Culture Index
Score Breakdown
Relevance
7/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
4/15
5-Axis Cultural Radar
Thailand’s government arrived at this year’s Cannes Film Market with “The White Lotus” as its flagship example of how the kingdom’s filming incentives translate into tangible returns. Sunanta Kangvalkulkij, director-general of Thailand’s Department of International Trade Promotion (DITP), tells Variety that the HBO series generated approximately $36.5 million in local production spending across 12
