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WHITE Box Just Brought 50 Contemporary Brands to Milan Fashion Week

Hypebeast 02 October 2026 5h ago
WHITE Box Just Brought 50 Contemporary Brands to Milan Fashion Week
80
Relevance
20/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
Relevance Freshness Authority Brand Depth
WHITE Box is the latest hub from the go-to trade exhibition WHITE Milano. Expanding on its diverse womenswear offering, the showcase brought a fresh collective of streetwear, art and tech brands to Milan Fashion Week with its debut edition.Running over four days, WHITE Box landed among a series of other new additions to WHITE Milano, including Nuvola, a fashion accessories fair, and More, a beauty
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