Whistles celebrates 50 years with customer-fronted relaunch
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Whistles has put 50 customers at the centre of its relaunch, as the TFG London-owned fashion brand celebrates its 50th anniversary with a new website and campaign. Earlier this year, Whistles initiated an open casting call through-out London with over 2,000 women responding. The revamped brand then invited 50 women to bring “their stories, style...


