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Whistles celebrates 50 years with customer-fronted relaunch

Retail Gazette 10 September 2026 10h ago
Whistles celebrates 50 years with customer-fronted relaunch
73
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
Relevance Freshness Authority Brand Depth
Whistles has put 50 customers at the centre of its relaunch, as the TFG London-owned fashion brand celebrates its 50th anniversary with a new website and campaign. Earlier this year, Whistles initiated an open casting call through-out London with over 2,000 women responding. The revamped brand then invited 50 women to bring “their stories, style...
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