Which categories should be called ‘wellness’ today? A special Modern Retail crossover episode
Culture Index
Score Breakdown
Relevance
14/25
Freshness
11/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
In today’s special crossover episode with the Modern Retail Podcast, Glossy West Coast correspondent Lexy Lebsack sits down with Modern Retail senior reporter Gabi Barko and Rachel Hirsch, founder and managing partner at Wellness Growth Ventures, to discuss the products and categories that should, and shouldn’t, be considered wellness in 2026.
