Which Brand Won the World Cup?
Culture Index
Score Breakdown
Relevance
9/25
Freshness
24/25
Authority
25/20
Brand Signal
12/15
Depth
4/15
5-Axis Cultural Radar
As the FIFA World Cup draws to a close, it’s time to assess which brands cut through. But the story is not all about Nike and Adidas. Soccer is emerging as a sustained style influence as much as a sponsorship play.
