Where Grown-Ups Shop for Beauty
Culture Index
Score Breakdown
Relevance
9/25
Freshness
18/25
Authority
25/20
Brand Signal
9/15
Depth
2/15
5-Axis Cultural Radar
In the wake of Sephora tweens, brands and retailers have to win back Millennial and Gen-X shoppers who account for the lion’s share of beauty spend.
