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Where agency strategists see opportunity as AI challenges their worth

Marketing Dive 02 November 2026 Yesterday
Where agency strategists see opportunity as AI challenges their worth
55
Relevance
9/25
Freshness
20/25
Authority
18/20
Brand Signal
4/15
Depth
4/15
Relevance Freshness Authority Brand Depth
While strategists fear the tech will replace their roles, the majority agree that there are also reasons to be optimistic, according to a WARC report.
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