When The Brief Is ‘Make It Cool,’ Young Jerks Delivers for Canary Cocktails
Culture Index
Score Breakdown
Relevance
16/25
Freshness
19/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
When Canary Cocktails gave design studio Young Jerks total creative freedom, the result was pure magic. Moving away from hyper-masculine RTD trends, they crafted an "unholy union of art deco and alien folk art" featuring hand-drawn type, psychedelic illustrations, and timeless pastels. Step inside this transportive, vibes-based design process. The post When The Brief Is ‘Make It Cool,’ Young Jerks
