When Indonesia burns, these women run towards the fire
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
6/15
5-Axis Cultural Radar
Irma smells the fire before she sees it: a column of thick, yellow-tinged smoke rising above the tree line near her small wooden home. She pulls on heavy rubber boots, checks her equipment and drives straight into the impenetrable smog emanating from wildfires devouring the peatland and ancient forests of Borneo. “I am terrified that the flames will reach residential areas. It is extremely dangero


