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Whatnot acquires Shaped to power real-time live shopping recommendations

TechCrunch 15 July 2026 13h ago
Whatnot acquires Shaped to power real-time live shopping recommendations
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Relevance
15/25
Freshness
25/25
Authority
25/20
Brand Signal
7/15
Depth
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Relevance Freshness Authority Brand Depth
Livestream shopping platform Whatnot has acquired AI startup Shaped, a machine learning company focused on real-time recommendations and search. The deal will bolster Whatnot’s personalization and discovery features as it expands into new product categories.
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