What Will Be the Next Aesop?
Culture Index
Score Breakdown
Relevance
3/25
Freshness
14/25
Authority
25/20
Brand Signal
9/15
Depth
4/15
5-Axis Cultural Radar
The L’Oréal-owned brand has grown considerably since becoming known for its cult-cool hand soap, leaving room for challengers like Evolvetogether, Commune and Sangre de Fruta to take its place.
