What Went Down: Touchland Bridges Football & Fragrance Culture at Hypebeast Cup NYC
Culture Index
Score Breakdown
Relevance
15/25
Freshness
24/25
Authority
18/20
Brand Signal
9/15
Depth
4/15
5-Axis Cultural Radar
As football fever took over NYC this summer, Touchland stepped onto the pitch to showcase its new Performance Body Spray at the Hypebeast Cup pop-up in SoHo. Hosted at 430 West Broadway in New York City, a community-centered screening went down on July 15, aligning perfectly with the highly anticipated semifinals of soccer’s biggest tournament.The evening served as a dedicated space for both sport
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