What Went Down at the PGA Tour and Hypegolf’s Presidents Cup Watch Party in Chicago
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
4/15
5-Axis Cultural Radar
The Presidents Cup is a team competition, but it is also one of the few moments in golf where the game’s international reach becomes especially visible. This year, as the U.S. Team faced the International Team with players from Canada, Latin America, South Korea, Japan, Australia and New Zealand, Chicago served as the backdrop for a tournament built around different countries, playing styles and r


