What the China-Nepal floods teach us about crisis communication
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
The Himalayan disaster that tore through the China-Nepal border last month was a human calamity before it became a media story. A torrent of ice, rock, mud and debris swept through valleys, destroying key infrastructure, severing roads and communications, and leaving families desperate for news. In Gyirong county in the Tibet autonomous region, the disaster hit a major border crossing and created


