What’s up with fakemink’s perfume obsession?
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
1/15
Depth
2/15
5-Axis Cultural Radar
The UK Ug rapper’s latest album, Terrified, is released today – here, we break down all the references to scent and fragrance on the record
