What’s the catch with the Apple Upgrade program?
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
8/15
Depth
5/15
5-Axis Cultural Radar
Apple's new Upgrade program is here, allowing you to lease select models of iPhones, iPads, Macs, and Watches with a relatively low monthly payment. The company promises you won't pay more than the full price of the device over the course of the one- to three-year lease, and in some cases, you'll pay hundreds of […]


