What’s that smell? It’s Akigalawood
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
The biotech-derived molecule has become a star player in hit fragrances like Amouage Guidance and Essential Parfums Bois Impérial, speaking to today's fragrance consumers who are as familiar with innovative ingredients as brand names. That’s good news for Givaudan, the Swiss fragrance giant that developed Akigalawood and retains exclusive rights to the ingredient.
