What’s in a name? Why Trump wants to rebrand AI as ‘super intelligence’
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
8/15
Depth
6/15
5-Axis Cultural Radar
US President Donald Trump wants to retire one of the technology sector’s most recognisable acronyms, arguing that the term “artificial intelligence”, or AI, is no longer fit for purpose. On Tuesday, Trump signed an executive order directing US federal agencies to replace “artificial intelligence” and “AI” with “super intelligence” and “SI” in official communications and non-statutory documents. He
