What’s Happening at Hermès?
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
25/20
Brand Signal
18/15
Depth
9/15
5-Axis Cultural Radar
The French leather goods powerhouse is losing momentum and may soon face its own ‘Capucine moment,’ writes Luca Solca, drawing a comparison with Louis Vuitton in the early 2010s.
