What’s fuelling the surge in South Koreans travelling to China?
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
6/15
5-Axis Cultural Radar
A new wave of South Korean content creators is descending on Chinese cities, cameras in hand, transforming the streets of Shanghai, Shenzhen and beyond into lively backdrops for travel vlogs and lifestyle videos. Dubbed the “Korean v-blogger influx” by some online users, their ranks have swelled since China extended its unilateral visa-free policy for South Korean passport holders for another year
