What now for Brand Erling Haaland: The next Messi, or a 'Bond villain'?
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
The Norway international has gone global this summer, and there is more to come if he chooses the right commercial strategy
