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What marketers need to know about Gen Z’s shift toward slowing down

Ad Age 25 February 2026 Yesterday
What marketers need to know about Gen Z’s shift toward slowing down
62
Relevance
24/25
Freshness
19/25
Authority
16/20
Brand Signal
0/15
Depth
3/15
Relevance Freshness Authority Brand Depth
Gen Z is disconnecting from digital life and embracing offline experiences.
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