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What Lego Lost When It Grew Up

The Atlantic / 20 October 2026 / 18h ago

Culture Index

Score Breakdown

Relevance

3/25

Freshness

24/25

Authority

25/20

Brand Signal

7/15

Depth

1/15

5-Axis Cultural Radar

The company’s overt outreach to an adult market has changed the nature of its products.