What Is This Alien Feeling Of Watching The Knicks Without Pain?
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
Every spring, as the flowers open and the days warm, Knicks merchandise bursts out of closets in New York City. Hats, T-shirts, and jackets adorn eager New Yorkers across the five boroughs. I wish I were a mature enough person to handle this particular bandwagoning with grace, and I do arrive there eventually. But there's always an initial tingle of irritation at the stolen valor. Hey, well-adjust


