What is the brand Matières Fécales (yes, ‘fecal matter’) and why is it suddenly everywhere?
Culture Index
Score Breakdown
Relevance
9/25
Freshness
8/25
Authority
25/20
Brand Signal
12/15
Depth
4/15
5-Axis Cultural Radar
The brand name behind recent showstopping fashion moments isn’t quite as delicate as their romantic and otherworldly looks. When asked what an ethereal Zendaya was wearing for The Odyssey ‘s premiere in New York, her stylist, Law Roach , responded: “Fecal Matter.” Zendaya’s angelic strapless gown with feathered white wings was the work of Matières Fécales—yes, in English, Fecal Matter—the Paris-ba
