What Happens When the War on Drugs Turns Into a Wellness Fad
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Around the year 2000 Nick Wallis was sat at a card table at the back of an abandoned docklands shed in Melbourne surrounded by lasers, strobe lighting and loud, thumping bass music. As he sat there, strangers in kaleidoscopic outfits


