What happens when six designers are given a cedarwood tree to transform?
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
For 'A Tree', leading designers from Faye Toogood and Max Lamb to Rio Kobayashi and Fabien Cappello work with Yoshino cedarwood – it's a project that evolves and unfolds like the life of a forest


