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What happens when agency execs negotiate against AI agents

Digiday 23 March 2026 3h ago
What happens when agency execs negotiate against AI agents
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Relevance
6/25
Freshness
25/25
Authority
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Brand Signal
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Depth
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I created a game that has AI agents represent buyers and sellers in an ad deal. Then I asked Wpromote’s Skyler McGill and Butler/Till's Ryan Lammela to test it out.
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