What happened when Bubba took its new brand identity to Lollapalooza
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
3/15
5-Axis Cultural Radar
Bubba, known for large insulated kegs, popped up at Lollapalooza to push its new look and brand identity. Here's what the brand learned about what it takes to pull off a successful activation.
