What Gen Z Wants from Brands
Culture Index
Score Breakdown
Relevance
16/25
Freshness
8/25
Authority
25/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Featuring Ziad Ahmed , VP, Head of Next Gen, United Talent Agency and Joon Silverstein , Chief Marketing Officer, Coach Moderated by Elizabeth Segran , Senior Writer, Fast Company For years, brands have tried to crack the Gen Z code through campaigns, influencers, and trend chasing. The companies breaking through today are taking a different approach: inviting Gen Z into the creative process from
