What Does Marni’s Former Creative Director See in GU? “I Am So Curious to Learn”
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
2/15
5-Axis Cultural Radar
GU, the more expressive sibling of UNIQLO, is unlike any of the high-fashion brands Francesco Risso previously worked at. And, he says, that's the point.


