What Does America's Finest Sportswear Brand Know About Denim?
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
2/15
5-Axis Cultural Radar
Lady White Co. is a master of top-tier American-made sportswear. So, for its first denim offering, it recruited Japan's Phigvel to do it right.


