What defines ChatGPT ads? ‘Super intentional’ users, OpenAI tells Cannes
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
8/15
Depth
2/15
5-Axis Cultural Radar
The startup is pitching the four-month-old offering as a contextually led middle-funnel disruptor where 20% of chat queries carry a direct commercial intent.
