What Comes After Dressing BTS? Meet Seoul’s Next Fashion Export
Culture Index
Score Breakdown
Relevance
22/25
Freshness
25/25
Authority
25/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
After outfitting the world’s biggest boy band for their highly anticipated comeback concert, South Korean fashion brand Songzio will unveil its first US flagship store and a string of collaborations. It’s part of CEO and creative director Jay Song’s mission to modernize the decades-old family business.
