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What CMOs want from agencies—3 ways to improve relations

Ad Age 29 June 2026 13h ago
What CMOs want from agencies—3 ways to improve relations
56
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
2/15
Relevance Freshness Authority Brand Depth
Marketing executives have higher expectations and less patience than ever and agencies are scrambling to meet new demands.
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