What can Asia, Global South learn from India’s new digital payment fee?
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
For millions of Indians, buying a cup of chai or groceries from roadside vendors has come to mean reaching for their phones rather than wallets – a habit made possible by a system that has so far charged consumers nothing for such everyday transactions. Now, a decade after the government launched the Unified Payments Interface (UPI), India is asking some merchants to pay for the hugely popular sys