What BTS’ Grammy boycott tells us about the problem with ‘Asian pop’ as a label
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
2/15
5-Axis Cultural Radar
BTS expressed a wish that ‘music can be heard and loved for what it is, rather than being divided by region or language’.
