What are ‘fantasy notes’? Inside perfume’s weirdest new obsession
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
1/15
Depth
2/15
5-Axis Cultural Radar
From kitten fur to wet concrete and doll heads, fragrance notes are becoming more abstract and conceptual. But how do you create notes for a smell that doesn’t exist?
