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What are digital twins? Marketers weigh the opportunities and risks

Digiday 16 June 2026 3h ago
What are digital twins? Marketers weigh the opportunities and risks
56
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
2/15
Relevance Freshness Authority Brand Depth
Digital twins are helping brands scale content and talent deals. Marketers are still navigating the tradeoffs.
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