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What AI’s supply shock means for brands—the ‘Barbell of Relevance’

Ad Age 26 June 2026 13h ago
What AI’s supply shock means for brands—the ‘Barbell of Relevance’
57
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
2/15
Relevance Freshness Authority Brand Depth
AI’s rapid expansion is reshaping how brands balance personalization and broad reach, creating new challenges and opportunities for marketing relevance.
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