Wet Ones turns hands into bottoms for ads too cheeky for the subway
Culture Index
Score Breakdown
Relevance
9/25
Freshness
23/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
Wet Ones has filled New York with photographs of hands that look like bare bottoms, reminding customers its wipes are “Just For Hands”. Created by BBH USA and shot by photographer Ale Burset, the campaign turns fingers, palms and knuckles into deceptively cheeky close-ups. The idea follows a OnePulse study which, according to the brand, […]
