Western Europe has more scope for soft power – in the form of plush mascots
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
7/15
Depth
3/15
5-Axis Cultural Radar
Japan has understood the power of a good mascot. An unlikely gathering in Frankfurt shows why Western cities might want to embrace their softer side, too. The post Western Europe has more scope for soft power – in the form of plush mascots appeared first on Monocle .
