West Ham and Nivelcrack on how their collaboration ‘encapsulated’ West Ham’s DNA

London-based football club West Ham and South Korean streetwear brand Nivelcrack recently teamed up launch a limited-edition collection. Shinjae Lee, founder of Nivelcrack and David Chaplin director of marketing strategy at West Ham break down the collaboration. Lee set out to “reinterpret West Ham United’s deep-rooted heritage and fan culture through our [Nivelcrack’s] design language”. He explai