Wellness consumers are overwhelmed. Is a subscription box the answer?
Culture Index
Score Breakdown
Relevance
18/25
Freshness
22/25
Authority
18/20
Brand Signal
6/15
Depth
8/15
5-Axis Cultural Radar
For the Wellness Briefing, Glossy interviews Stacey Politi, chief marketing officer at Ipsy, about the company’s foray into wellness subscription boxes. Additionally, Coty-owned Boss Parfums partners with fast-growing fitness competition company Hyrox, multi-platinum recording artist Ciara signs as co-owner of QALO wearables, and Selena Gomez shares health warning with fans.
