Wellness Briefing: Ritual launches its first new product category in 6 years, plus news
Culture Index
Score Breakdown
Relevance
20/25
Freshness
25/25
Authority
18/20
Brand Signal
8/15
Depth
8/15
5-Axis Cultural Radar
For the Wellness Briefing, Glossy sat down with Ritual’s CEO, Katerina Schneider, and SVP of science and innovation, Dr. Mastaneh Sharafi, to learn about the brand’s entrance into perimenopause care, which includes two new products, an omnichannel marketing campaign and the brand's first celebrity spokesperson. Additionally, Target’s executive shuffle continues, a new peptide platform from a forme
