Wellness Briefing: Proper Hotel is creating a wellness hospitality blueprint, plus news
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
For the Wellness Briefing, Glossy spoke with Brian De Lowe, president and co-founder of Proper Hospitality, and Jamie Mark, svp of memberships and partnerships, to learn about the hotel group’s rapidly expanding wellness offerings fueled by partnerships with brands like Eight Sleep and booking platforms like ClassPass.
