Wellness Briefing: Fiber brand BelliWelli’s Walmart playbook includes celeb cameos, giveaways and fashion partnerships
Culture Index
Score Breakdown
Relevance
8/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
For the Wellness Briefing, Glossy interviews BelliWelli CEO and co-founder Katie Wilson about the brand’s Walmart playbook, which includes celeb cameos, giveaways, endcap marketing and fashion partnerships. Additionally, Oura delays its IPO, Function hires its first CMO, and Europe-based biohacking chain The Longevity Suite hits the high seas.
