Wellness Briefing: ELC-owned NIOD enters Sephora with wellness positioning and cold plunge activation, plus news
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
18/15
Depth
8/15
5-Axis Cultural Radar
For the Wellness Briefing, Glossy checked in with Amy Bi, VP global brand of Estée Lauder-owned Deciem, to learn about NIOD’s launch into Sephora. Additionally, Happy Health secures $75 million to scale its FDA-cleared sleep tracker ring, SoulCycle partners with Celsius, and better-for-you period brand Rael takes on growth investment.
